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- Revenue and sales acceleration
- Campaign Architecture
Revenue acceleration starts before the first call.
Most outbound fails because nobody did the thinking. We do it in detail, with you, in week one. The result is a campaign your SDR can run with precision and you can measure against revenue.
Nine workstreams, completed with you.
Each one answers a question that decides whether a campaign creates revenue or just activity.
Business
What you sell, where your margin is and how much new work you can take on.
Numbers
The commercial maths that sets the meeting target and the size of the market we need.
Clients
Who you win, who you lose and why, so we chase more of the work you actually want.
Competitors
Who you are compared with and the line that makes you the safer choice.
Your sales process
What happens after a meeting is booked, so every opportunity we create has a path to revenue.
Lead gen audit
Every channel you run today, what it costs and what it produces, so we add to it rather than cut across it.
ICP register
Each ideal customer profile defined to the field: the business, the person, the angle and the exact search filters.
Campaign goals
What success looks like at month three and month six, in your words, and what you commit to in return.
Materials
The proof your SDR uses in conversation: case studies, credentials and the assets that answer objections.
Defined to the field, so your SDR never guesses.
Narrowed until there is no guesswork.
Four filters take your SDR from the whole market to the right person at the right moment.
- 01
The market
Every business in your region
- 02
The right companies
Industry, size, location and the work they do
- 03
The right person
Title, seniority, and whether they decide or influence
- 04
The right moment
A trigger: new in role, a new site, a contract ending
An example workbook.
Every field is specific enough for an SDR to repeat from memory and for you to hold us to.
What you sell, where your margin is and how much new work you can take on.
- Service we lead with
- Planned maintenance contracts
- Why this one
- Best margin, strongest proof, easiest to explain on a call
- Out of scope
- One off repairs and residential work
The commercial maths that sets the meeting target and the size of the market we need.
- Average deal value
- A$85,000 per year
- Sales cycle
- 8 weeks
- Close rate
- Not yet measured; tracked from first meeting
Who you win, who you lose and why, so we chase more of the work you actually want.
- Preferred client
- Repeat contract, three sites, came through a referral
- Why preferred
- Consistent work and a decision maker who values uptime
- Lost client
- Price led tender against the incumbent
Who you are compared with and the line that makes you the safer choice.
- Main competitor
- Large national service provider
- Why buyers pick them
- Feels safe, already on the supplier panel
- Where we are stronger
- Named engineer, faster response, senior accountability
What happens after a meeting is booked, so every opportunity we create has a path to revenue.
- Who takes the meeting
- Managing Director
- Response time
- Same day; meetings booked within a week
- Meeting to won
- Site visit, quote in 10 days, follow up after one week
Every channel you run today, what it costs and what it produces, so we add to it rather than cut across it.
- Word of mouth and referrals
- About 80% of new work
- Google Ads
- A$2,000 a month, mostly small jobs
- Outbound
- Not running
Each ideal customer profile defined to the field: the business, the person, the angle and the exact search filters.
- ICP A
- Operations leaders at manufacturers with 50 to 500 staff
- Job titles
- Operations Director, Plant Manager, Head of Maintenance
- Pain points
- Unplanned downtime, slow suppliers, audit pressure
What success looks like at month three and month six, in your words, and what you commit to in return.
- The campaign in one sentence
- Win three new contract sites in Sydney this financial year
- Minimum deal value
- A$40,000; below this we do not book
- Month 3
- Campaign live, one qualified meeting a week
The proof your SDR uses in conversation: case studies, credentials and the assets that answer objections.
- Lead proof point
- Cut unplanned downtime by a third at a food manufacturer
- Credentials
- ISO 9001, 20 years in operation
- Follow up asset
- Two page capability statement
From architecture to revenue.
Each stage is measured in The Hive Report, so you can see exactly where pipeline is being created and what we change next.
- 01
Architecture
The market, the buyer and the angle, defined before the first call.
- 02
Coverage
Every target account reached on phone, email and LinkedIn.
- 03
Conversations
Senior buyers engaged with a reason to talk.
- 04
Qualified pipeline
Opportunities that meet the standard you agreed.
- 05
Revenue
Your team closes. We track every opportunity to the result.
Works well alongside.
Build your Campaign Architecture.
Book a strategy session. We map your market, agree the revenue target and go live in two weeks.